5 Simple Steps To Public Relations Planning

With these guidelines in mind, you are better equipped to plan your campaign and meet your goals. You have a purpose and can move forward with your vision and mission, instead of just existing aimlessly.

The Case For PR — That Is, When Done Right!

There’s no doubt that PR is good for business, but only if planned and done right. The rules apply to both traditional and social media efforts.

Citizen Journalism — Fact or Fiction?

For years now people have complained about the objectivity of the media, claiming it is one-side and only reports the bad news. And as a former member of the media I have seen reporters with chips on their shoulders dig long and deep for information that harmed the reputation of others. I’ve also seen many [...]

ABC’s Debate — How the Internet Has Helped Viewers Keep the Network Accountable

Talk about reputation management.
 
Now I don’t usually like writing about politics, because the truth is, I don’t feel like I should get involved in discussing my views. First of all they are MY views, second of all, I’ll be the first to admit that I have limited information and that I don’t usually have [...]

Can the Internet Change A Country?

Can the lifting of the ban on computers be enough to create social change in Cuba?

How Times Have Changed

PR skeptic becomes believer in the influence that new media and Web 2.0 has on communications today.