The Missing Link Interview on Mind Your Bizness Radio Show

The word is starting to spread.
I was fortunate to be interviewed by Danielle Hampson on the Mind Your Bizness radio show. The interview was focused on my new book The Missing Link and how it can help small business succeed during the most critical time — its first seven years. Both the interview and the [...]

5 Simple Steps To Public Relations Planning

With these guidelines in mind, you are better equipped to plan your campaign and meet your goals. You have a purpose and can move forward with your vision and mission, instead of just existing aimlessly.

The Case For PR — That Is, When Done Right!

There’s no doubt that PR is good for business, but only if planned and done right. The rules apply to both traditional and social media efforts.

Rollercoaster Marketing — There Is A Better Way For Small Businesses

I regularly speak to groups of business owners about how public relations can help them. I like to open with this question:
“How many of you think public relations is only for large corporations with big budgets?”
About half the crowd raises their hands. Then I ask:
“How many of you would like to implement [...]

Economic Crisis — A Blog Geared At Helping Small Business Weather The Storm.

“Many people today are losing their jobs and will attempt to start their own business as a way to make ends meet, while others, who already have formed their own business are struggling to make ends meet.”